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Hiring strategies, LATAM talent trends, and engineering leadership — from people who do this every day.
What to do when your app gets hacked: the order that matters, contain, assess, notify, fix, and how to avoid making it worse.
Roberto Espinoza
CEO, Ruzora
What to do when you lose your code: how to find copies that may still exist, and how to make sure it never happens again.
What to do when your app can't handle traffic: stabilize first, find the real bottleneck, and get the right scaling expertise.
What to do when you miss your launch date: diagnose why, communicate honestly, and decide whether to cut scope, extend, or reset.
What to do when your technical co-founder leaves: secure knowledge and access first, then decide how to replace the role.
Should you hire a CTO or a developer? The difference between direction and building, and which your startup actually needs first.
Should you give your developer equity? When equity makes sense, when it doesn't, and why it's expensive and permanent.
Hourly vs fixed-price for a developer: which structure fits well-defined work versus evolving scope, and the incentives each creates.
Should you hire locally or nearshore? The real cost and collaboration tradeoffs, and why nearshore wins for most remote-friendly teams.
When to hire a technical co-founder: why it's finding a partner not a hire, and when a startup genuinely needs one versus a developer.
How to estimate a software project: why precise estimates fail, and how to build an honest range that accounts for the unknowns.
How to onboard a developer fast: prepare access ahead of time, give real context, and use an early win to surface gaps cheaply.
How to set deadlines for developers: why imposed dates fail, and how to set ones the team believes and can actually hit.
It starts with a single call. 72 hours later, you're reviewing scored candidates who already match your stack and culture.